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Bookish TV Throwback: Maya Wilkes’ Book Launch on ‘Girlfriends’

Girlfriends fans rejoiced last month when star Tracee Ellis Ross shared on Instagram a video of her former co-stars Golden Brooks, Jill Marie Jones, and Persia White. As they all prepare for a long-awaited reunion appearance tonight on Tracee’s current TV gig, ABC’s Black-ish, fans may wonder if the book that defined Girlfriends will come up in conversation.

The reunion even produced an Entertainment Weekly first-look profile of the Black-ish episode that will revolve around Tracee’s character’s Rainbow and her feminist friends from college. But Girlfriends, a UPN sitcom that celebrated four single Black women living in 2000s Los Angeles, produced its own best-selling Oh Hell Yes! by Maya Wilkes, played by Golden.

Oh Hell Yes! is the fictional self-help book told in a “homegirl” tone. It obviously paved the way for today’s hits from mostly white women authors like Jen Sincero’s You Are a Total Badass to Rachel Hollis’ Girl, Wash Your Face.

“The Way We Were” is Maya’s book launch episode, running on Feb. 21, 2005, over a decade before TV shows that brought a book into the storyline actually worked with a real-life publisher to get the book on shelves, a newer tactic made popular by bookish shows like Younger and Jane the Virgin have done.

Maya (Golden Brooks)

To give some background, Maya is a single mom and recent divorcee who works as a paralegal for lawyer Joan Clayton, played by Tracee. Joan’s friends from UCLA includes Toni Childs, played by Jill Marie, and Lynn Searcy, played by Persia. So they’re all friends navigating the highs and lows of being professional Black women in the big city. At the time, the show was coined as a comedic Black version of Sex and the City or an updated Living Single.

Maya is nervous at the book launch inside the fictional Crenshaw Bookstore. They huddle behind a bookshelf to calm Maya before her “authoress” debut. (Maya dramatically called herself an “authoress” throughout the series).

“Don’t let fear make you its bitch,” Toni soothes Maya.

“Wow, that’s good. Who wrote that?” Maya asks.

“You.”

Maya freaks out about forgetting her own advice and heads to the podium. Joan is avoiding William, played by Reggie Hayes who’s also a lawyer and the fifth unofficial “girlfriend.” William shows up at the book-signing, after their awkward short-lived relationship.

As the event starts, each of the friends read an excerpt. “Don’t be hatin’ what your mama spent nine months creatin'” is one of Maya’s proverbs read aloud.

Joan (Tracee Ellis Ross)
Lynn (Persia White)
Toni (Jill Marie Jones)

After the readings, Maya thanks her cousin/publicist, her current boss William, and her friends.

“I also have to thank my girls,” she says. “Joan, Toni, and Lynn. You three have been my rock for these past few years, and the inspiration for my book. Because if y’all haven’t been manless, crazy heifers, there wouldn’t have been anything to write about.”

During the book-signing, Maya’s ex-husband Darnell, played by Khalil Kain, makes a surprise appearance to get his book signed. Of course, Maya takes this the wrong way, which leads to a fake cookout at Joan’s house the next day so she could wear her booty shorts for Darnell. But when Darnell, the sole attendee, shows up trying to figure out the situation, he breaks the news he’s engaged to his girlfriend.

Oh Hell Yes! played a pivotal role across seasons as Maya began writing the manuscript in her community college class as an essay. While dropping gems of wisdom at her cousin’s hair salon, customers became hooked to Maya’s no-nonsense advice to living your best life. This leads to a self-publishing adventure, where she’s even selling copies on the freeway ramp to drivers. She does finally get a big-time publishing deal, but she loses that deal once she can’t concoct a follow-up.

The show was ahead of the self-publishing wave and the self-help book wave. Books like Oh Hell Yes! are everywhere in bookstores, especially from women who have built a career through the internet and social media. As a Black female author, Maya also went the self-publishing route since it’s still hard for women of color to get book deals from top publishers.

If you’re looking for a binge, Girlfriends has eight seasons currently airing in reruns on BET and TV One and is available on streaming via CW Seed.

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what's lit

‘Jane the Virgin’ TV Review: Chapter Sixty

After a weekslong break in the sultry telenovela spoof, Jane the Virgin returned with another author dilemma that agents and publishers just recently started talking about: social media.

Jane’s romance novel finally comes out to the tune of 10,000 units. This makes Jane nervous since, like most new authors, she assumed more books would be published. With the underwhelming number of books available, she worries about the marketing.

The marketing team tells her she needs to get book buyers with unveiling her dramatic life — from being accidentally inseminated with a hotelier’s sperm by the hotelier’s ob-gyn sister while a virgin to losing her police officer husband in a twisted drug ring scheme associated with the hotel. These events and more — as you can imagine — were documented in the local news, therefore her notoriety could attract readers. It’s not the classy way Jane wants to find an audience. 

Though Jane doesn’t want to share her life, her publisher tells her she needs to do just that through social media to get 20,000 followers to qualify for the Miami book festival. Yes, that many to talk at a book festival. And her social media channels are lacking, but luckily her father, a telenovela superstar with thousands upon thousands of followers, plans to help her. The romance department opens up for Jane with her father’s younger hot co-star actually getting her the followers by faking a public breakup.   

The episode ends happily with Jane chatting about her life on stage with her favorite author, Maria Semple of Where’d You Go, Bernadette, autographing three books, and having 5,000 more books published.

Again, Jane’s novelist life comes together so well with some real-life hiccups. When I heard the advice from literary agents about upping social media to market your book last year at the Los Angeles Times book festival, I couldn’t believe the added amount of work to be an author. It’s a new phenomenon to use social media to fetch book sales, even before there’s a book. Modern technology makes life harder sometimes. Now, back to Twitter to see if my latest post attracted any followers. 

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what's lit

‘Jane the Virgin’ TV Review: Chapter Fifty-Six

The CW’s “Jane the Virgin” is one of my fave TV series about an aspiring novelist. In its third season, main character Jane Villanueva had a normal trajectory to novelhood with being a student then a teacher then a literary agent assistant while mostly being a hotel waitress. Magically, last week after finishing her romance novel based on her dead husband, she gets a book deal. Now, her career really sounds like made for TV. 

Within one episode, she turned her work into an author showcase and received a book deal totaling $50,000. What she does wrong seems like a teachable moment: Don’t quit your day job until you cash every check.

Despite her luck, Jane doesn’t seek consultation about the financial side of the deal and quits her job with the demanding literary agent she’s been working with only for a few episodes, or technically a span of three years. When the publishing house sends the contract of the breakdown of the money, she learns it’s not all in one check but in increments over time until the book is published. 

Crisis mode. She needs her job back. Cycling with her ex-boss and making the extravagant promise of luring an author back to the firm doesn’t work. In the end, she’s back to waitressing at the Marbella hotel. It’s an easy fallback choice with familial connections, but she had a desirable position for a budding novelist. She messed up. Or the effect of her error may melt away once the book is published in a year, or at the end of the season this spring in TV time. 

The telenovela-inspired show likes to factor frantic moments into Jane’s life, so this book deal may see more dings before blossoming into her dream.