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‘Proud Family: Louder and Prouder’ Reboot Champions Black Literature

If you’re not looking closely, you may be missing the parade of nonfiction and fiction titles by Black authors being shown to the next generation of Proud Family viewers.

Originally debuting in 2001, The Proud Family became a fixture on the Disney Channel and ABC’s One Saturday Morning featuring an African American 14-year-old middle schooler named Penny Proud as she navigates friendships and family in the Los Angeles area. Disney+ rebooted the cartoon this year with 10 episodes streaming now under the title The Proud Family: Louder and Prouder. And this is giving the creators more freedom to get their racial justice message across screens to a wider audience witnessing the Black Lives Matter and the #BlackStoriesMatter movements.

The voice of Penny Proud since the show’s inception, Kyla Pratt is the star, with her cartoon doppelgänger, but for the new series Keke Palmer joins the cast to voice Maya, a social activist who’s a new transfer to their Willy T. Ribbs Middle School. The school is named for the first Black driver to qualify and race in the Indianapolis 500. The Easter eggs of activism are really hidden in Maya’s book choices throughout the episodes.

We’re introduced to Maya in the first episode “New Kids on the Block” where she and her brother KG, voiced by rap artist A Boogie Wit da Hoodie, move into the old home of original character Sticky, who was voiced by Orlando Brown. That character was written out most likely due to Orlando’s legal troubles over the years, but Penny and her group now have two new friends. Or so they think.

Maya detects she and Penny are not compatible based on Penny trying too hard to make a connection. After all, Maya is carrying a copy of Race After Technology: Abolitionist Tools for the New Jim Code, a 2019 nonfiction book by sociologist and Princeton University professor Ruha Benjamin that examines how society’s focus on technology can reinforce White supremacy and push racial inequity.

Later in the premiere episode, Maya is in her school hallway, armed with a copy of Parable of the Sower, the 1993 post-apocalyptic climate fiction classic by Octavia E. Butler that is set in our current time period. A24 last year announced it secured the rights via Deadline to the Parable of the Sower and its sequel Parable of the Talents for a plan to turn the titles into two motion pictures with Garrett Bradley tapped to direct.

In second episode “Bad Influence(r),” Maya is carrying the civil rights graphic-novel memoir March: Book One by the late congressman John Lewis, Andrew Aydin, and Nate Powell in different scenes throughout the episode.

“It All Started With an Orange Basketball” is the third episode that explores how Penny’s love for basketball is squashed by the ambition of her father, Oscar Proud, hilariously voiced by comedian Tommy Davidson. This episode will be distributed in book form for early readers by Disney Press in September under the same name. Game scenes occur in the Bubba Wallace Recreation Center, named for the only present-day Black race car star who pushed for the ban of the Confederate flag at NASCAR events in 2020.

The episode also features Maya and LaCienega, Penny’s frenemy who’s a namesake of the famous South LA boulevard and voiced by Alisa Reyes of 1990s Nickelodeon’s All That fame, chatting in the Wendell Scott Regional Branch Library, named after the first Black race car driver to win a race in NASCAR’s Grand National Series.

LaCienega rips a copy of Ta-Nehisi CoatesBetween the World and Me out of Maya’s hands to use as a prop to bump into Kareem, Penny’s sorta boyfriend voiced by Asante Blackk, to get his attention. He notices the selection and says it’s his favorite book, and LaCienega lies and says it’s her favorite, too. They walk into the sunset. 

Masquerading as the woke reader, LaCienega holds the book in other scenes while Maya is now reading James Baldwin’s 1963 nonfiction essay collection The Fire Next Time.

Another literary reference is in the episode “Home School” where Maya is reading Maya Angelou‘s 1969 autobiographical debut I Know Why the Caged Bird Sings. (Perhaps, this character is named after one of our most influential Black female authors?) Even in the “Snackland” episode starring an animated Lizzo voiced as herself as the musical guest for the Proud family’s amusement park venture, Lizzo’s bodyguard character is reading The Vanishing Half by Brit Bennett, but she rips it into shreds proving she can destroy Oscar for skipping on Lizzo’s payment.

The book choices, along with the intentional naming of the buildings the characters frequent, demonstrate the ability to educate children and adults on important, sometimes underappreciated Black literature and Black figures via a kooky cartoon centered on a Black family and a racially diverse cast of characters.

Some of these books, such as Race After Technology, do not appear to have a mass marketing campaign. So, if you’re interested in the intersection of race and technology, for example, this book may not end up in your web, library, and bookstore searches.

Then for classics such Parable of the Sower and The Fire Next Time that are usually not on young adult reading lists, they can be left out of searches for books covering their topics. Along with highlighting the obscure and classic works, the cartoon gives props to the more recent best-sellers by Black authors that have dominated charts over the years like Between the World and Me and The Vanishing Half.

Disney+ renewed The Proud Family: Louder and Prouder for a second season.

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How Juneteenth Became A Book Festival Holiday





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June is Pride Month! Join the #shelitbookclub with reading the recently banned young adult novel Juliet Takes a Breath by Gabby Rivera 🏳️‍

Black authors still struggle to get recognized for their creative freedom

At the height of the racial justice movement in 2020 after the murder of George Floyd in Minneapolis, Black authors started tweeting about their realities in the publishing industry.

Floyd, a Black man whose life is the subject of the new book His Name Is George Floyd by The Washington Post reporters Robert Samuels and Toluse Olorunnipa, died after White police officer Derek Chauvin pinned his knee onto Floyd’s neck for nine minutes. A worldwide uprising followed people into their workplaces. Black authors like L.L. McKinney wanted to know how unfair pay can be for someone like her.

The A Blade So Black fantasy young adult author created the #PublishingPaidMe hashtag two years ago, where White authors were asked to share the amount of money they had been paid for their books. But Black authors and other authors of color began to share how they had been lowballed for their books. With more attention to the Black experience, L.L. McKinney started the Juneteenth Book Festival.

The festival, which was held in 2020 and canceled in 2021, played virtually on YouTube with authors such as Ashley Woodfolk, Mikki Kendall, and Nichole Perkins headlining panels. This year, the festival seemed to be offline; the last tweet posted in 2021 with L.L. being “on hiatus.” But in Portland, Oregon, Nanea Woods decided to have The Freadom Festival, the city’s first Black book festival this weekend.

“How we obtained our freedom has a lot to do with reading and literacy,” she told The Oregonian.

Juneteenth is the holiday many Black communities across the U.S. had been celebrating for generations to mark the official end of slavery when people who had been enslaved in Galveston, Texas, finally received the message in 1865 they were free. Over the racial uprising of 2020, the federal government moved to make Juneteenth a federal holiday in 2021 observed on June 19. For many employees, this coming Monday is the first time Juneteenth is a paid day off.

We started the week with best-selling White male author James Patterson telling the U.K.’s The Sunday Times “that it is hard for white men to get writing gigs in film, theatre, TV or publishing.” This stirred debate on social media.

Many commented that most of the authors who make the best-sellers lists are White men such as Bill O’Reilly, David Sedaris, and Dan Pfeiffer, all sharing The New York Times Best-seller list for Hardcover Nonfiction with Patterson, who has the top spot with his eponymous memoir. Famous Black actress Viola Davis is the only woman and person of color in the top five this week with her memoir, Finding Me.

It should be common knowledge that non-White authors do not dominate the charts most of the time. In fact, many authors of color never see a publishing deal. And if they do, they’re not paid adequately, evidenced by #PublishingPaidMe. L.L. McKinney vowed this week to focus on the positive when it came to Patterson’s remarks.

“I been thinking about saying something on James Patterson for the past couple of days, but instead I’ve decided to talk more about books by BIPOC that I have written or that I have read/loved,” she tweeted Wednesday, mentioning Black, Indigenous, and people of color authors.

Patterson has since apologized. In 2020, data analysis group WordsRated found a record 26% of children’s best-sellers were written by Black authors. In 2021, that percentage fell to 18%, below the numbers in 2019. This shows there is a lot more work to do in the publishing industry.

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