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How Juneteenth Became A Book Festival Holiday





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June is Pride Month! Join the #shelitbookclub with reading the recently banned young adult novel Juliet Takes a Breath by Gabby Rivera 🏳️‍

Black authors still struggle to get recognized for their creative freedom

At the height of the racial justice movement in 2020 after the murder of George Floyd in Minneapolis, Black authors started tweeting about their realities in the publishing industry.

Floyd, a Black man whose life is the subject of the new book His Name Is George Floyd by The Washington Post reporters Robert Samuels and Toluse Olorunnipa, died after White police officer Derek Chauvin pinned his knee onto Floyd’s neck for nine minutes. A worldwide uprising followed people into their workplaces. Black authors like L.L. McKinney wanted to know how unfair pay can be for someone like her.

The A Blade So Black fantasy young adult author created the #PublishingPaidMe hashtag two years ago, where White authors were asked to share the amount of money they had been paid for their books. But Black authors and other authors of color began to share how they had been lowballed for their books. With more attention to the Black experience, L.L. McKinney started the Juneteenth Book Festival.

The festival, which was held in 2020 and canceled in 2021, played virtually on YouTube with authors such as Ashley Woodfolk, Mikki Kendall, and Nichole Perkins headlining panels. This year, the festival seemed to be offline; the last tweet posted in 2021 with L.L. being “on hiatus.” But in Portland, Oregon, Nanea Woods decided to have The Freadom Festival, the city’s first Black book festival this weekend.

“How we obtained our freedom has a lot to do with reading and literacy,” she told The Oregonian.

Juneteenth is the holiday many Black communities across the U.S. had been celebrating for generations to mark the official end of slavery when people who had been enslaved in Galveston, Texas, finally received the message in 1865 they were free. Over the racial uprising of 2020, the federal government moved to make Juneteenth a federal holiday in 2021 observed on June 19. For many employees, this coming Monday is the first time Juneteenth is a paid day off.

We started the week with best-selling White male author James Patterson telling the U.K.’s The Sunday Times “that it is hard for white men to get writing gigs in film, theatre, TV or publishing.” This stirred debate on social media.

Many commented that most of the authors who make the best-sellers lists are White men such as Bill O’Reilly, David Sedaris, and Dan Pfeiffer, all sharing The New York Times Best-seller list for Hardcover Nonfiction with Patterson, who has the top spot with his eponymous memoir. Famous Black actress Viola Davis is the only woman and person of color in the top five this week with her memoir, Finding Me.

It should be common knowledge that non-White authors do not dominate the charts most of the time. In fact, many authors of color never see a publishing deal. And if they do, they’re not paid adequately, evidenced by #PublishingPaidMe. L.L. McKinney vowed this week to focus on the positive when it came to Patterson’s remarks.

“I been thinking about saying something on James Patterson for the past couple of days, but instead I’ve decided to talk more about books by BIPOC that I have written or that I have read/loved,” she tweeted Wednesday, mentioning Black, Indigenous, and people of color authors.

Patterson has since apologized. In 2020, data analysis group WordsRated found a record 26% of children’s best-sellers were written by Black authors. In 2021, that percentage fell to 18%, below the numbers in 2019. This shows there is a lot more work to do in the publishing industry.

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What we’re highlighting

Taking lessons on raising antiracist children this Father’s Day

Dr. Ibram X. Kendi, who’s now made a career out of teaching the masses on how to be antiracist, has a new book in time for Father’s Day this Sunday. How To Raise An Antiracist follows his runaway hits How to Be an Antiracist and Antiracist Baby and focuses on how he turned away from thinking he had to shield his child from racism and decided to be a parent who teaches how to create a just world. The book is on sale now

LA’s oldest Black-owned bookstore closing

Eso Won Books, known as the main Black-owned bookstore in the Los Angeles area, will close its brick-and-mortar by the end of the year. Co-owner James Fugate recently made the announcement on The Tavis Smiley Podcast. The bookstore located in the predominantly Black Leimert Park neighborhood has been a fixture in the community for 33 years. More Black-owned bookstores have sprouted in LA over the last few years

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#PublishingPaidMe Reveals Pay Discrepancies Between Black and White Writers

Going into the third week of protests over the police killing of George Floyd, book Twitter went down another road in revealing the racial bias in publishing.

A Blade So Black and A Dream So Dark author L.L. McKinney started the #PublishingPaidMe Twitter hashtag on Saturday to invite White authors to share the advances they received on their books to give Black authors insight on what they received for theirs.

Writer’s Digest shares this definition of an advance versus a royalty:

An advance is a signing bonus that’s negotiated and paid to the author before the book is published. It’s paid against future royalty earnings, which means that for every dollar you receive in an advance, you must earn a dollar from book sales before you start receiving any additional royalty payments.

Though L.L. tweeted she made the hashtag to discover numbers from only White authors, Black authors and other authors of color decided to share their numbers.

One author is Dhonielle Clayton. Her debut fantasy young adult novel The Belles that published in 2018 is seen as inspiration in the multicultural fantasy YA genre. She shared she only received a $45,000 advance for her book though it was in one of the hottest genres at the time amid the publishing industry’s alleged push toward diversity and inclusion with adding more authors of color on their rosters and books featuring characters of color.

In a quote tweet from White YA novelist Laura Sebastian, Zoraida Córdova, who also writes fantasy YA, said she received $7,500 for Labyrinth Lost, which features Latinx characters inspired by her Ecuadorian roots. She added it’s her best-selling book yet. Laura, the author behind the Ash Princess series, tweeted she had received six-figure deals for each book in each of her three trilogies, the next two with debut novels set for 2021.

Laura later tweeted she received backlash for putting up such high numbers and was accused of distributing “sexual favors.” Battling the sexism online, she added she wanted to be an ally and share her reality.

Myriam Gurba, the queer Chicana memoirist behind Mean and the main campaigner to spread awareness on Jeanine Cummins’ White narrative version of the Mexican immigration story in the best-seller American Dirt, said she just earned $3,000 for Mean.

Nigerian-American novelist Nnedi Okorafor who specializes in literature highlighting Africanfuturism and Africanjujuism said she wouldn’t share her numbers but offered the alternative of not taking advances and just receiving royalties. From her tweet, she implies that royalties put more money in her hands in the long run, especially for her award-winning novella trilogy Binti.

The #PublishingPaidMe hashtag is an eye-opening account of how authors who are not White and cisgender may be lowballed for their work, the work readers pay for and check out from libraries, actions that produce a lot of money for publishers.

This conversation may trigger a long-term movement in the publishing industry, where publishers have the opportunity to divide budgets more equally instead of basing sale projections on the myth that diverse stories don’t sell well. Even with the success of books such as Angie Thomas’ The Hate U Give and Kiley Reid’s Such a Fun Age, that myth still lingers, especially when these Black authors and very few others made news with their advances.

Jesmyn Ward, who won the National Book Award twice, tweeted Monday that her publisher did not want to give her $100,000 for her next book after Salvage the Bones received the award.

Mary Karr, Robinne Lee, and Lilliam Rivera were a few of the authors to respond to Jesmyn’s claims. In a series of tweets, Jesmyn clarifies how her other works fared like Men We Reaped and Sing, Unburied, Sing, which was her first book to earn a $100,000 advance.

L.L. added in multiple tweets that there will be continuation in the discussion where Black authors will be asked to share information.